Storytelling and the Art of Persuasion

What makes some lawyers magicians in the courtroom and some lawyers merely average? Great lawyers are master storytellers. When telling a story, defense lawyers need to know the audience to whom they are speaking, and they need to capture the visual, oral and emotional scene in the courtroom. Tyrone Moncriffe writes that stories hold a jury's attention better than factual dissertations. They also make it possible for juries to understand complex rules of law and legal positions. Finally, people identify with stories. People can relate to aspects of a story and cast themselves in it.