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Storytelling and the Art of Persuasion
By Tyrone C. Moncriffe
This article is an adaptation of an oral presentation by Tyrone Moncriffe at NACDL’s 2010 Midwinter Meeting in Austin, Texas. Visit www.nacdl.org to purchase a recording of his seminar presentation.
Mr. Smith is fabulously rich. He has mansions, newspapers, and radio stations. He has one daughter who is graduating from college. He is hosting a big party for her on a Saturday night. He has an Olympic-size swimming pool, not on the outside, but on the inside of his house. He finds water moccasins and alligators and puts them in that swimming pool. On that Saturday night, he invites 75 eligible bachelors to the party. Looking into the pool, the guests can see those water moccasins and alligators slashing through the water.
All the gentlemen are standing on one side of the pool. Mr. Smith says to them, “Gentlemen, the first man who can swim across the swimming pool will receive one of three things. Prize number one is five thousand acres of property, free and clear tonight
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